How will your role help us transform hope into reality?

As Associate Director of US HCP Marketing, Derm/GI and Diagnostic Strategy Lead for AYVAKIT (avapritinib), you will be at the forefront of how dermatologists and gastroenterologists (GI), along with other frontline specialists, recognize and diagnose Indolent Systemic Mastocytosis (ISM). You will bring a strategic, insight-driven lens to the complex, multi-specialty diagnostic journey, translating heterogeneous, symptom-driven presentations into clear, practical tools and narratives that fit into real-world Derm and GI practice. By understanding how these clinicians think about chronic skin, GI, and other allergy-type symptoms, you will help raise suspicion for ISM earlier, prompt appropriate workups and referrals, and ultimately enable more patients to reach a therapy that targets the underlying driver of disease.

In this role, you will lead US HCP marketing strategy and execution for Derm and GI in ISM, while also serving as the diagnostic champion across all specialties that are part of ISM patient diagnostic journey, including Allergy/Immunology (A/I) and Hematology/Oncology (H/O). You will serve as the voice of Derm, GI, and the cross-specialty diagnostic pathway within the organization, partnering closely with the H/O, A/I and Med Ed HCP leads, Field Sales, Medical, Precision Medicine, Patient Marketing, Omnichannel Marketing, Commercial Operations, BI&A, and other collaborators to create a cohesive experience that drives earlier suspicion, diagnosis and referral for ISM.

You will join a high-performing, collaborative HCP marketing team at the center of the ISM lifecycle strategy for AYVAKIT at Blueprint Medicines, a Sanofi Company. In this team, you will have the opportunity to innovate in an underdiagnosed rare disease, shape new engagement strategies with Derm and GI, and work alongside colleagues who share a commitment to our Patient First mindset.

This role will report to the HCP Team Lead.

What will you do?

• Lead HCP marketing strategy and execution for AYVAKIT in the Derm and GI specialties in ISM, with a primary focus on driving suspicion and diagnosis, aligned with brand objectives
• Own the cross-specialty diagnostic strategy for ISM across Derm, GI, A/I, and H/O, partnering closely with the H/O and A/I HCP leads to ensure consistent diagnostic messaging and tools, and a coherent story from suspicion through diagnosis
• Translate insights from Derm, GI, and other frontline specialists involved in ISM suspicion and diagnosis into clear positioning, core messaging, and educational campaigns that drive earlier suspicion, appropriate workup, and referral for ISM
• Map and continuously refine the ISM diagnostic journey across specialties, identifying key barriers and developing targeted initiatives to shorten time to diagnosis
• Support diagnostic-focused, Derm and GI market research in partnership with Business Insights & Analytics (BI&A) to generate actionable insights that inform strategy and maximize the impact of educational efforts
• Partner with the Omnichannel Lead to design and optimize integrated digital and omnichannel journeys that ensure diagnostic-focused ISM educational content effectively reaches and engages Derm, GI, and other frontline HCPs involved in suspicion and diagnosis
• Collaborate with the Medical Education Lead to shape and support peer-to-peer engagement on recognition and diagnosis of ISM, including speaker programs, educational events, and congress strategy and execution for Derm, GI, and cross-specialty diagnostic audiences
• Develop high-impact educational content for Derm, GI, and cross-specialty diagnostic needs, and lead review with Medical, Legal, Regulatory, and Compliance to ensure scientific accuracy and full compliance
• Work with Field Sales to understand Derm, GI and diagnostic-journey needs, refine messaging, and create field tools that drive effective pull-through and support earlier identification and referral of appropriate ISM patients
• Manage agency and vendor partners, providing clear strategic direction and overseeing timelines, budgets, and quality of deliverables
• Travel approximately 20% to 25% of the time for field rides, HCP meetings, advisory boards, congresses, and key internal meetings
• Perform other responsibilities as assigned.

What minimum qualifications do we require?

• Bachelor’s degree (BA/BS) required; advanced degree (MBA or related field) or equivalent experience preferred.
• Minimum of 8 years of experience in the biotech or pharmaceutical industry, with direct involvement in marketing, sales, or market development.
• Willingness and ability to travel up to 25%. 

What additional qualifications will make you a stronger candidate?

• Proven in-line HCP marketing experience required.
• Strong understanding of legal, regulatory, and compliance requirements related to pharmaceutical marketing and HCP engagement.
• Excellent project management, organizational, and communication skills, with the ability to manage multiple priorities and stakeholders.
• Experience collaborating with cross-functional teams, including commercial, medical, legal, regulatory, and agency partners.
• Ability to analyze data and insights to inform strategy and measure program effectiveness.
• Experience working on products where a multidisciplinary approach has been key to advancing the market
• Experience in rare disease or Dermatology HCP marketing
• Broad degree of professional versatility with internal drive and curiosity to take on new and challenging roles and responsibilities
• Flexibility and the ability to plan and nimbly adapt strategy and approaches to changing conditions
• Motivated by patient focus, urgency and personal commitment to high performance, results and compliance. Possesses high integrity and exceptional work ethic
• Commitment to our Core Values: Patients First, Thoughtfulness, Urgency, Trust, Optimism

Why Blueprint?

At Blueprint Medicines, patients are our purpose. Their needs ignite our innovation, fuel our urgency and inspire us to go further - faster. We bet on bold people who want to grow, push boundaries and lead meaningful change. Here, you’ll do the most impactful work of your career - because our commitment to changing lives isn’t just what we do, it’s who we are.

Patients are waiting. Are you ready to make the leap?

Compensation and Benefits 

The base salary hiring range for this position will be $180,000 -- $220,000.* Actual base salary offered for this position will be based on a number of job-related factors, including, but not limited to: experience (including skills and competencies), education, training and internal equity.

This position is also eligible for the following:

• Participation in annual bonus program based on Company and individual performance, subject to the standard terms and conditions of the program
• Inclusive total rewards offerings focused on employee choice and professional and personal well-being. These include: medical, dental and vision benefits; Modern Health mental health and coaching benefits; medical and dependent care FSAs; generous paid time off (typically includes one-week well-being shutdowns at mid-year and year-end); subsidized commuting or parking benefits; 401(k) with match; generous paid medical, parental and family leave programs; disability benefits and more.

*Based on reasonable estimate for this job at the time of posting; ranges are reviewed periodically and subject to change.

To apply, just scroll down and click on the “Apply Now” link.

Equal Employment Opportunity

At Blueprint Medicines, we foster an environment of fair treatment and full participation for all of our employees as we navigate complex challenges in pursuing our mission to improve the lives of patients. We celebrate our unique differences and varied career and life experiences so that we can sustain our diverse culture and ensure everyone feels accepted. We are committed to non-discrimination, equal employment opportunity, as well as an inclusive recruitment process. We consider all qualified applicants based on merit and without regard to race, color, sex, gender identity, sexual orientation, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, or any other characteristic protected under applicable federal or state law.  

We will make reasonable accommodations, absent undue hardship, for qualified individuals with known disabilities. If you are an individual with a disability in need of an accommodation with the application or recruiting process, please reach out to . We are also an E-Verify Employer. For more information, please see our , the , the , and/or the .

Blueprint Medicines, a Sanofi company, is a global biopharmaceutical company that invents life-changing medicines. We seek to improve and extend patients' lives by solving important medical problems, with a focus on allergy/inflammation and oncology/hematology. Our approach begins by targeting the root causes of disease, using deep scientific knowledge in our core focus areas and drug discovery expertise across multiple therapeutic modalities. We have a track record of success with two approved medicines, including AYVAKIT/AYVAKYT (avapritinib) which we are bringing to patients with SM in the U.S. and Europe. Leveraging our established research, development, and commercial capability and infrastructure, we aim to significantly scale our impact by advancing a broad pipeline of programs ranging from early science to advanced clinical trials in mast cell diseases and solid tumors. For more information, visit  and follow us on  (formerly Twitter; @BlueprintMeds) and .