Our client is a growing B2B technology company developing AI-driven solutions that help enterprise businesses to automate workflow; with clients across shopping mall, public sector, real estate, finance and NASDAQ companies. While they operate in a startup environment with a strong focus on innovation, product quality, and practical AI application.

What you will do:

• Identify the ideal customer profile (ICP) and deeply understand user pain points through conversations with current and prospective customers.
• Craft messaging that resonates with target audiences and reflects real business needs.
• Develop and maintain sales assets such as product decks, case studies, one-pagers, and marketing collateral.
• Produce content that supports both outbound and nurture-focused campaigns.
• Build strategic account lists to support Account-Based Marketing (ABM) and business development outreach.
• Plan and execute outreach campaigns across channels like LinkedIn, email, and other prospecting platforms.
• Track performance data and optimise campaigns based on key metrics and campaign conversion rates.
• Represent the product in virtual or in-person events, delivering engaging presentations and product pitches when required.
• Stay updated with the latest trends in digital marketing especially within the AI and automation space.

What you will need:

• 4+ years of experience in Software Sales, Business Development, Growth Marketing, or similar roles - ideally within B2B SaaS or technical software environments.
• Excellent verbal and written communication skills with the ability to craft compelling narratives.
• Strong presentation and storytelling ability for webinars and physical events.
• Solid analytical skills with experience using data tools for performance tracking.