Senior Product Marketing Manager
Rovio
United States
October 22, 2025
Apply NowSenior Product Marketing Manager
Helsinki Metropolitan Area
Marketing – Marketing /
Permanent /
Hybrid
We're looking for a Senior Product Marketing Manager to join the team crafting joy for millions in our legendary game, Angry Birds Friends! You'll be working between product, marketing, and analytics, developing a strategy that drives sustained player engagement and growth for our live title. This is a central, high-impact role where you'll be a key strategist and operator, ensuring every event and update is backed by a clear, measurable marketing plan.
This position is based in Espoo, Finland and follows a hybrid work model with two on-site days per week.
You will have impact and fun at work by:
- Creating and executing go-to-market plans for new features, live events, and updates in Angry Birds Friends.
- Collaborating with Product, Creative, and Data teams to ensure our player messaging is consistent and our lifecycle strategies are cohesive.
- Becoming an expert on the game's roadmap and live operations to ensure marketing strategies tightly align with our priorities and player needs.
- Identifying and prioritizing opportunities for incremental growth across the player lifecycle, including re-engagement and feature adoption campaigns.
- Leading our App Store Optimization (ASO) to maximize visibility and opportunities on platform partners.
- Analyzing marketing and in-game performance data, then translating those findings into actionable insights and clear recommendations for the team.
- Identifying and leading growth opportunities and presenting campaign results to senior leadership with a clear narrative.
Experience and skills we are looking for:
- Extensive experience in product marketing or growth marketing within mobile gaming.
- Proven success managing and growing live titles or major IPs.
- Excellent project management and communication skills, enthusiastic in presenting insights and strategies to senior audiences.
- Data fluency and an analytical mindset that lets you derive actionable insights from performance data.
- You have a strong understanding of ASO, CRM, and User Acquisition (UA).
- You have experience designing and executing reactivation and re-engagement initiatives.
Please send your CV in English. We look forward to speaking to you!