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Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success.

The Lead CDP Consultant serves as the primary day-to-day strategic and operational owner for all Customer Data Platform (CDP) activities for a strategic telecommunications client.

This role blends deep Adobe Real-Time CDP (RTCDP) platform expertise with cross-functional leadership, requirements translation, governance, and activation strategy.

Operating within a blended global delivery model, the Lead CDP Consultant anchors strategy, intake, documentation, and orchestration design, partnering closely with CDP Architects, Data Engineers, CRM teams, Marketing stakeholders, and Analytics teams.

This is a senior, client-facing role responsible for guiding CDP maturity, ensuring data governance, defining activation use cases, and shaping identity and orchestration best practices.

Information Security Responsibilities

• Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
• Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
• Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
• Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Responsibilities:

• Platform & Solution Leadership
• Act as the client’s primary strategic point of contact for Adobe Real-Time CDP.
• Serve as a platform expert across RTCDP (B2C + B2B), Identity Service, and Journey Orchestration (JO).
• Lead platform assessments, capability evaluations, and CDP roadmap recommendations.
• Evaluate the existing RTCDP implementation, identify gaps or misalignments, and provide recommendations for optimization in partnership with CDP Architect.
• Review, update, and create CDP documentation to reflect the current state of data flows, governance, identity, and activation logic; maintain documentation on an ongoing basis.
• Partner with Architects to validate scalable, future-aligned architecture and data models.


Business Requirements & Use Case Definition
• Conduct stakeholder interviews across Marketing, CRM, Data, Analytics, Sales, and Product.
• Translate business requirements into detailed CDP use cases and activation logic.
• Document segmentation strategies, identity requirements, and orchestration events/triggers.
• Prioritize CDP use cases with client stakeholders based on feasibility and business value.


Identity, Governance & Data Strategy
• Partner with CDP Architect to establish and socialize governance standards for identity stitching, namespace usage, merge policies, segments, schemas, JO rules, and downstream activation.
• Partner with client compliance and legal teams to ensure responsible data usage.
• Create CDP intake, change-management, and prioritization processes.


Cross-Functional Orchestration
• Work with CDP Architects to validate technical designs.
• Collaborate with Data Engineers on ingestion, mapping, and event modeling.
• Support integration planning across CRM, paid media, personalization, and analytics systems.
• Align with analytics/data science teams on CDP data availability and model consumption.
• Partner closely with the Multi-solution Architect (MSA) and Product Management to ensure CDP capabilities align with enterprise architecture, roadmap priorities, and long-term platform evolution.


Operational Support & Training
• Provide hands-on guidance for segmentation, JO configuration, and operational workflows.
• Author documentation for data flows, governance, segment definitions, and JO processes.
• Lead training sessions for marketing, analytics, and operations stakeholders.


Client Leadership & Communication
• Serve as the primary liaison between business and technical teams.
• Facilitate workshops, solutioning sessions, and roadmap discussions.
• Communicate risks, blockers, recommendations, and program status clearly and proactively.
• Support long-term relationship development through trusted advisory.

Preferred Qualifications:

• 6+ years in marketing technology, consulting, or customer data strategy.
• 3+ years of experience working in an agency environment; strong consulting, and client-facing skills.
• 3+ years working directly with Adobe Real-Time CDP, including creating complex audiences.
• Strong understanding of CDP architecture, identity resolution, and governance.
• Experience solutioning and implementing CDP activation use cases across channels.
• Experience with AEP Journey Orchestration, event modeling, and API-triggered flows preferred.
• Experience working with large enterprise organizations and matrixed teams.
• Experience with Adobe Tags / WebSDK or AEP Edge implementations.
• Experience with CRM platforms (e.g., Salesforce) and lead lifecycle design.
• Familiarity with Adobe Analytics or GA4 and data visualization tools (Tableau, Power BI).
• Exposure to marketing automation tools (Marketo, AJO, Pardot) a plus.
• Bachelor’s degree in Marketing, Business, Analytics, Data Science, Computer Science, or related field.

$110,000 - $145,000 a year

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Bounteous is proud to be an equal opportunity employer. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law. Bounteous is willing to sponsor eligible candidates for employment visas.