At Brown Haven, we are dedicated to constructing high-quality custom homes that exceed expectations. We understand that our team of professionals is our most valued asset, which is why we have brought together a group of talented individuals who embody teamwork, positivity, and a dedication to excellence. Our vision is to build 1,000+ homes per year by becoming the finest custom home builder in the U.S.A. 

Director of Performance Marketing

About the Job

At Brown Haven, we take pride in being recognized as the highest-rated quality home builder in the United States by the National Housing Quality Association. We believe our greatest strength is our people — and that how our customers feel throughout their journey defines our success. That’s why we’re introducing a new, transformative leadership role designed to elevate the experience of every client, teammate, and community we serve.

Our vision is bold: to build 1,000+ homes per year and to be known as the premier custom home builder in America. To achieve it, we’re investing in leadership that transcends operations and sales — leadership that inspires loyalty, builds relationships, and creates Raving Fans. And in today’s world, that transformation begins digitally.

Director of Performance Marketing – Scaling the Digital Engine that Fuels Our Growth

Income Potential: Competitive Salary + Bonus/Incentives

Location: Alpharetta, GA (Hybrid) | Type: Full-Time

Digital Leadership That Drives Connection, Growth, and Impact

At Brown Haven Homes, marketing isn’t just a department – it’s the growth engine of the company. We’re seeking a results-driven, highly analytical Director of Marketing to lead our digital strategy, campaigns, and performance marketing efforts across all platforms.

This role is all about execution, optimization, and measurable impact. From SEO and SEM to Google Ads, HubSpot automation, and conversion analytics, you’ll architect and oversee a digital ecosystem that generates high-quality leads, nurtures relationships, and accelerates sales performance.

You’ll partner closely reporting to our President to ensure that every campaign, click, and conversion supports our mission to make Brown Haven Homes the most trusted and desired custom home builder in America.

Mindset of a Top Performer:

• Digital-First Thinker: You see the web as the new front door of the homebuilding experience.
• Data-Driven Marketer: You’re fluent in analytics and guided by numbers, not guesswork with extreme expertise in Google and Meta ecosystems
• Strategic & Agile: You balance long-term growth strategy with real-time optimization.
• Results-Obsessed: You measure success in clicks, leads, conversions, and ROI — not impressions.
• You Act NOW: You execute quickly, test often, and learn continuously.
• Positive Energy Only: You inspire confidence and collaboration across every team you touch.
• You Care More: You take ownership of outcomes and go the extra mile to create raving fans.

Playbook for Success:

• Own the Digital Strategy: Lead all online lead generation, digital advertising, and performance marketing initiatives that drive measurable business results.
• Master of Google Ads & Meta Ads: Build, execute, and optimize paid search and organic strategies that dominate local and regional markets.
• Leverage HubSpot Expertise: Use automation, workflows, and reporting to streamline lead nurturing, track conversions, and enhance customer engagement.
• Lead Data-Driven Decision Making: Create dashboards and performance reports that guide strategic marketing investments.
• Collaborate Across Departments: Partner with Sales, Client Experience, and Construction to ensure alignment between marketing performance and revenue goals.
• Expand Reach Through Digital Innovation: Test new ad platforms, creative strategies, and automation tools that fuel pipeline growth.
• Manage Partners: Oversee agencies and vendors, ensuring efficiency, accountability, and ROI across every marketing dollar spent.

Why Brown Haven Homes?

• Strategic Seat at the Table: Autonomy and authority to drive marketing performance and own business outcomes.
• Innovation Meets Purpose: You’ll work for a company that blends craftsmanship, technology, and heart.
• We Care More: Our people, customers, and results matter — and you’ll feel that every day.
• Culture of Champions. We innovate, hustle, and celebrate every win together.
• Growth Opportunity. As Brown Haven expands its footprint across the Southeast, this role offers a unique opportunity to grow alongside a fast-scaling organization and shape the future of our marketing leadership.
• Our Core Values:
  • We Care More
  • Positive Energy Only
  • We Are Gritty
  • Create Raving Fans
  • Do It Now
  • Simple & Scalable
  • Results Not Excuses
  • Obsess Over Winning

Comprehensive Benefits Package

• Unlimited Paid Time Off. Leadership comes with flexibility – recharge when needed, deliver excellence always.
• Best-in-class Medical, Dental & Vision coverage for you and your family.
• Life & Short-Term Disability Insurance.
• 401(k) with Company Match.
• Bi-Annual Profit Share Program.

Your Competitive Edge:

• Digital Marketing Expertise: 7+ years of experience driving measurable results through paid media and performance marketing.
• HubSpot & Google Ads Expert: Skilled in automation, lead scoring, reporting, and CRM management.
• Technical Acumen: Proficient with Google Ads, Analytics, Tag Manager, Search Console, Meta Ads Manager, CallRail and marketing automation tools.
• SEM Strategy: Demonstrated success improving organic visibility and optimizing paid campaigns for ROI.
• Analytical Thinker: Strong command of data interpretation, attribution modeling, and A/B testing.
• Collaborative Leader: Ability to influence across teams and align marketing strategy with company growth objectives.
• Results-Focused: You turn metrics into momentum — and ideas into measurable growth.

Ready to Help Scale the Digital Engine Behind Brown Haven’s Growth?

We’re redefining what marketing leadership looks like in homebuilding. Our Director of Performance Marketing owns lead generation, conversion optimization, and the systems that turn interest into qualified pipeline. If you’re ready to architect high-performing campaigns, tune funnels, and prove ROI with data, we want to meet you.

📌 REQUIRED ADDITIONAL STEP: Please email our Senior Recruiter, Camden Mayer, at . Subject Line: “My Digital Growth Playbook” In the body of your email include your resume and answer this question, “We have a specific target of MQLs per period and our current CPA is 30% higher than it needs to be for us to hit our goals – assume a split of 80% Google and 20% Meta (retargeting & other) what levers do you look at and how do you diagnose and test down to the desired blended CPA?”

At Brown Haven Homes, we impact lives by building great homes with and for amazing people. 

Character Traits:

Buy into the BH culture of values, why, & vision are foundational to success. Traits that succeed at BH include a “Do it Now” attitude, an attraction to meaningful work & relationships through radical truth & radical transparency, a strong work ethic, positive thinking, integrity, and Intelligence.

BH Cores Values: 

1. We Care More
2. Positive Energy Only
3. We Are Gritty
4. Create Raving Fans
5. Do It Now
6. Simple & Scalable
7. Results Not Excuses
8. Obsess Over Winning

BH Why: Impact lives by building great homes with and FOR amazing people.